Artificial Intelligence may seem like a futuristic technology, but it has been evolving for decades. As we move forward, understanding its past will help us navigate important decisions in the future.
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From incessant pop-ups demanding email, text, and loyalty sign-ups to cluttered emails and product pages, the online experience is becoming increasingly intrusive.
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In the competitive world of retail, it’s not just about listing features—it’s about telling a story that entices them to make a purchase. Here’s my tried-and-true formula for creating captivating product copy that not only informs but also inspires.
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Understanding AI can help us make the most of its capabilities and alleviate some common fears.
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How To Cut Copy Ruthlessly
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ChatGPT Explained by a Copywriter
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Bye Bye: Conair
Buy: Goody
Self editing is one of the most daunting tasks a writer can face. Every loving word is important from your POV, so how do you know what to cut?
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To err is human,
To imitate humans is AI.
When dinner marinates, flavors meld, deepen, and evolve, resulting in a dish that's richer and more nuanced than before. Similarly, letting your copy "marinate" allows you to unlock more flavor.
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