No, AI Cannot Replace Your Copywriter
Sorry, marketers and finance department. As impressive as chatGPT is, it is not yet an experienced writer or editor. It may create what looks like sentences, but they are really statistical representations of sentences. In order to get real, usable copy for marketing from chatGPT, you need a real copywriter experienced in prompt engineering and AI responsibility guidelines.
Reason number one being AI’s tendency to hallucinate. You don’t want a t-shirt going for sale claiming to be cashmere when it’s really cotton.
Reason number two being AI’s tendency toward biased information sources. You don’t want a t-shirt going for sale claiming to be appropriate for women to go from the kitchen to the shopping mall.
When Elon Musk first designed Tesla factories, he attempted to do so entirely with robotics working independently of humans. However, a year in it was a disastrous failure. The unsupervised machines were constantly breaking down, needing repair and replacement, and making costly mistakes. That’s when he coined the concept “collaborative intelligence” in which humans and machines work together.
The human component is still very much needed to guide the ship, circumnavigate unanticipated flaws, and prevent a PR or legal disaster.
“You searched Google. The AI hallucinated an answer. Who’s legally responsible?” https://www.vox.com/technology/351189/google-ai-overview-section-230
“I Asked ChatGPT to Be My Stylist. It warned me I might “distract” my job interviewer. Is this thing from 2023 or 1953?”
https://www.nytimes.com/2023/05/05/style/chatgpt-ai-stylist-fashion.html