Meet the Team
Amber Smith
is the founder and leader. Before building this team of talented writers, Amber earned her copy chops in New York working with heritage companies like Coach, Ann Taylor, Victoria’s Secret, Nine West, and Clinique; as well as startups turned success stories like Zappos, Sweaty Betty, Birdies, Monica Vinader, Beautiful by Drew Barrymore, KORA Organics by Miranda Kerr, TULA, and many more. She’s also an expert in Generative AI and ChatGPT, certified by both the Blockchain Council and MIT.
Olivia Rose-Breen
is a leading copywriter with a wide range of experience from Ann Taylor (where she met Amber) to JLo Beauty and more brands from NYC to sunny LA.
Dana Kaplowitz
is a creative copywriter based in New York City. You can currently find her brainstorming on the Samsung team at Ogilvy NY.
Christina Bohnstengel
is our senior most authority on fashion, art, and travel in Miami. She’s written for magazines, fashion brands, even cruise lines, and has the life you wish you had.
Stephanie Clark
is a copy force to be reckoned with. She specializes in product copy, blog posts, digital marketing, brand voice, and deeply complex campaigns.
Lilith Mesidor
is our food, beverage, hospitality, and health and wellness writer extraordinaire. She’s a passionate foodie and specializes in writing copy so good you can taste it.
Gail Goldberg
is a journalist and storyteller who brings her style expertise to brands like Banana Republic and Williams-Sonoma and publications Haute Living and WWD.