Clinique

Celebrity makeup artist Lilly Keyes provided a killer look for movie star Melissa Barrera at her Scream movie premier. A blockbuster launched mid-pandemic required an extra special digital rollout in place of the traditional red carpet. We crafted the copy for a unique landing page, site assets, email campaign, TV appearances on the Drew Barrymore Show, and social media support including an Instagram takeover of the virtual press junket—all with only 24 hours notice. We also successfully tied in the launch of a new Zero Gravity Mascara heroed by the same multi talented actress, Melissa Barrera. From marketing copy to talent talking points for Melissa and the makeup artist Lilly Keyes, every angle of copy was carefully researched, precisely proofread, and expertly aligned with the Scream franchise.